Commonly Asked Questions on Licensed Content

What rights do I have when it comes to editing the licensed content?

Can I remove inline links in articles? 

What about clearly promotional links?

What rights do I have with the images I license from NewsCred?

I am not seeing content in the CMP that I want to use?

Why am I seeing content that is labeled “not for publication” or “not for online use” or some other suspicious reference? Can I trust that all content is publishable and I won’t get into trouble?

What distribution rights do I have under the agreement?

What happens to the content when I terminate my license with NewsCred?



Q: What rights do I have when it comes to editing the licensed content?

A: There are limited edits that can be made to licensed content.

Headlines: The only changes that can be made to the headline on the article page is to shorten it or change the font/size for formatting purposes, size restrictions etc. If you want to write an entirely different headline for SEO purposes on index pages or for social promotion, you may do so but the headline on the article page it links to should maintain the original headline.


Intro text: If you want to add your own intro text to a licensed article, you may add this before the article post and outside the body of work. The body of work includes the headline, byline, image and body of the article. Your text should not be inserted between any of these fields but before the headline starts. It is also best practices to make it a different font and/or color. The goal is to make sure the reader understands that the copy is not part of the original article.


Links to other articles: Efforts to drive the reader into additional articles and keep them on the site are perfectly fine and encouraged, but similarly as above, these need to be added below the article and outside the body of work. It should be presented in a similar manner to a third party widget such as Outbrain or Taboola. You should not add words or hyperlinks into the body of licensed articles that link to other articles on your site.


Q: Can I remove inline links in articles? 

A: No. We maintain all inline links. There are a few reasons for this. Sometimes the links are providing additional context or information related to the story and informational to the reader. Sometimes the links are citations, which is journalistic practice and removing them would compromise the integrity of the article and the author.


Q: What about clearly promotional links?

A: Yes. Promotional links are anything that is promoting a product for sale, whether it be a publisher’s own self-promotion (paywall, mobile app) or a third party item. These links can be removed and technically should not be in our feed. Please bring these to our attention so we can ask the provider to remove them from the source feed.

Examples include:

  • “Click here to subscribe to the Economist”
  • “Read more from Forbes at”
  • “Contact the author @twitter handle”
  • “Click here to buy this product”


Q: What rights do I have with the images I license from NewsCred?

A: NewsCred licenses two types of images, creative and editorial. It makes sense to look at them separately.


Creative Images include all images from Twenty20 and Shutterstock, plus the iStock offering from Getty. These images are generally shots of inanimate objects, landscapes, buildings, animals, nature and unidentified people.  

Editorial Images include the wholly-owned editorial image offering from Getty as well as Reuters. These are images generally used in a news context and what you would see accompany articles on newspaper sites. They include newsmakers, celebrities and events.



- Images that are associated with licensed articles should not be separated and used for any other purpose.


- Images associated with articles should not be removed or replaced with any third party images.


- Articles that do not come with associated images, can be appended by an image in image editor of CMP. We understand the need for visual content.


Q: I am not seeing content in the CMP that I want to use?

A: There are two buckets under this topic: 

  1. Not seeing any updated content coming into CMP
  2. I see content on the provider’s site that is not available in CMP


Let’s look at them separately.


Content not Updating: If you are not seeing any updated content coming through for a given provider, please notify us asap. As with any technology, feeds sometimes break or go down and throw errors for various reasons. We try to monitor the 15K feeds coming into our platform and are always trying to improve our monitoring system. It is our goal to catch these feed outages and notify our teams as quickly as possible including our providers. Sometimes we can create a fix on our side and other times we need to rely on the provider. If you do not see content for a suspicious amount of time, please notify so we can track the issue and attack it immediately.  


Seeing content on the provider’s site but not in CMP: The question of particular articles being unavailable in the CMP is actually more common then a feed being down. Clients sometimes find articles on a publisher’s website and then question why it is not available in NewsCred. I think it is helpful for to explain how NewsCred’s licenses with our publishers work.


NewsCred does not conduct any rights management and we do not expect our clients to do so either. Therefore, our licenses require the providers to only send us content that is 100% cleared for syndication. This results in not all content on their site being available because they do not syndicate that content for a variety of reasons. On average, I'd we get about 80% of the content you would see on a given publisher's site. Generally content is not released for lack of rights. In these instances, no syndication partners will receive them. It is a challenge to specifically outline what is to be expected because this is not something that is always definable up front. Publishers clear rights as they go and so we don’t always know what NewsCred will and will not receive. It is rare that content is excluded for any other reasons so you can trust that if you don’t see content in the CMP, it is simply because it is not available for syndication.


Q: Why am I seeing content that is labeled “not for publication” or “not for online use” or some other suspicious reference? Can I trust that all content is publishable and I won’t get into trouble?

A: Perhaps it would help to understand NewsCred's provider side relationships a bit. When we enter into content licensing deals with publishers we ask them to build and provide a feed that excludes any content that shouldn’t be published or is not fully-rights cleared. They rep in our agreement they will do so. Non-syndicatable content could include images, contributors, sponsored content, embargoed content and rights-restricted content such as non-publishable research pieces, notes to editors or anything with a platform or geographic restriction. The latter is commonly found from big syndicators such as news services. We are granted indemnification from any breach of this rep and pass this onto you so that any claims against content published that was provided to NewsCred, and shouldn't have been, does not leave NewsCred or clients exposed from a legal perspective. However, it is certainly annoying and time consuming to deal with a claim even if covered legally. 


Some of our providers have manual clearing processes and many have automated ones. Most try to automate this process. It would be time consuming and costly to manually clear each piece of content and would cause prices to rise due to the added effort and assumed risk.  So in order to keep costs down for you, they automate with scripts. Sometimes those scripts simply fail to catch all and content slips through. The hard part is that when this occurs and content slips through that shouldn't, there is no real technology solution or monitoring system that we've been able to create on the NewsCred side that would catch this. It is just really difficult to write logic around this that would be meaningful. We can't have a human watching every piece of content that comes into our system either as we ingest hundreds of thousands of articles each day. So it does sometimes take a human eye, whether that be a NewsCred employee or, unfortunately, a client, to identify these slip ups. When they are found we notify the provider immediately and ask them to tweak their script to block the content. Sometimes providers have the resources to do this immediately and with others, we are asked to wait in a dev queue until resources free up from high priority projects. We push them as hard as we can but these are the challenges we face. We continue to seek ways to improve here.


Q: What distribution rights do I have under the agreement?

A: The licensed property is the only property where full content can be displayed, however content distribution for the sole purpose of driving traffic back to the licensed property for audience development is allowed.

What is okay:

    • Distributing RSS feeds of headlines only or headlines + teaser/truncated content and a thumbnail image. The content headline or teaser should link back to the licensed property where it will be displayed in its entirety and readers will consume it there.
    • Distributing content links in a newsletter of any sort that includes the same as above and links back to the approved property
    • Social media posts that utilize the headline and image with links back to the approved property


What is not okay:  

    • Allowing a third party to display licensed content in full on their own platform
    • Displaying full content on any URL that is not included in your NewsCred Order Form


Q: What happens to the content when I terminate my license with NewsCred?

A: When you terminate your license with NewsCred, you also terminate your right to the licensed content. This means you no longer have the right to display the content and it needs to be removed from the site.


We understand that this is onerous. There are two potential solutions:


    • NewsCred could negotiate an archive license with the publishers you were utilizing which would give you rights to keep the previously posted content up on your website for an additional term or in perpetuity.
    • NewsCred could introduce you to the publishers with whom you would like to maintain a relationship and you could negotiate a license directly with each publisher.

What about a source swap?

If you swap a source mid-contract you can still maintain previously published content until you end your agreement with NewsCred in its entirely.


Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Powered by Zendesk