Image Curation Guide

Set Parameters

There are various ways through which you are able to filter images in the CMC, all of which helps narrow search results and surface more relevant images

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  • Sorting by filters 
    • Sources: NewsCred provides the services of renowned, premium image sources such as Getty, Shuttershock, Twenty20, Reuters etc.
    • Layout: Horizontal or Vertical - set to landscape if always using landscape
    • Size: Choose manually on how large you want your image to be. High resolution generally surfaces better quality images
  • Sorting by relevance or date
    • Relevance: more variety in the search results, but top images are usually more dated
    • Date: Provides newer images, usually acquired from "trending topics or happenings"
      • Trends for 2017
        • Filtered Images (Instagram-esque)
        • Flat Images (animation and drawings)
        • Authentic Images (don't look staged like typical "stock photos")

Be Specific

    • The more detailed the search, the more filtered the results
    • Formatting of searches: "term" and "term"
    • Filter by:
      • Locations: eg. "DJ" and "Beach" or "Music Festival" and "Outdoors"
      • Events: eg. "Cocktail" and "Christmas"
      • Photography Style:
        • "Concert" and "Silhouette"
        • "Music" and "Vintage"
        • "Dessert" and "Filter"
        • "New York City" and "Blurred" or "Out of Focus" or "Abstract"
        • "Oyster" and "Closeup"
  • Be as detailed as possible to avoid digging
    • More keywords: "term" and "term" and "term" and "term"
  • Use of Ands and Ors
    • Ands in searching results in broad (and usually better) results
      • eg. NOT "red light" but "red" and "light", because a caption could say "light is red" rather than "red light"
    • Using OR = more results, but more digging
      • eg. "concert" or "festival"

Be Detailed

Instead of just searching for “casserole.”, being a bit more specific always helps and searching for “green bean casserole” will bring forth better relevancy and variation in search results. Further examples of as such has been provided below.

  • Instead of “fish,” search for “salmon” or “haddock”
  • Instead of “soup,” search for “chowder” or “clam chowder”
  • Instead of “pie,” search for “apple pie” or “lattice apple pie”
  • Instead of “pasta,” search for “ziti” or “rigatoni”
  • Instead of “steak,” search for “t-bone” or “porterhouse”

If there’s a cooking method associated with the food, try adding these terms

  • Ex: Fried, braised, sauteed, boiled, steamed, smoked, grilled
    • ie, sauteed spinach

If there’s a preparation associated, try these terms

  • Ex: Chopped, sliced, julienne, peeled, shaved
    • ie, sliced ham

You could also add utensils, silverware, dinner setting information

  • Ex: bowl, plate, tray, fork, spoon, pot, tongs
    • ie, noodle bowl

More search tips

  • Create moods using colors: eg. "concert" and "red"
  • Think of search terms in British English too: eg. "Holiday" results in vacation photos
  • Get creative: sometimes the best search results come as a result of experimentation. If you find a search combination that works particularly well, click the "Save Search" button to the left of the "Search" button and use it in the future!

Favoriting 

  • Favorites is how you can save the images you love the most — the ones you may want to use or review later
  • This can be done in both the Content Explorer and in the image picker on a task when you select a 'Featured Image' for your article
  • Clicking the 'heart' icon saves the image to Favorites, which you can access from the aforementioned two places under “Favorites”
  • You can un-Favorite an image at any time. 
  • You can share your "Favorites" with your teammates in the CMC. If you "Favorite" something, others have access to it, too!

 

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