Publishing a Twitter Native Video

This document details how to publish videos to your twitter account.

Before publishing a video to Twitter through the CMP, it is important to know the following specifications and recommendations of the video you want to post to Twitter.

Video Specifications and Recommendations

Twitter Video has a 15MB file size limit, videos must meet the following criteria inclusively:

  • Duration should be between 0.5 seconds and 30 seconds
  • Dimensions should be between 32x32 and 1280x1024
  • Aspect ratio should be between 1:3 and 3:1
  • Frame rate should be 40fps or less
  • Audio should be mono or stereo

The Twitter media platform is optimized to handle the specifications of video captured on mobile devices. For clients uploading their own video (i.e. not uploading video captured directly from a mobile device), please refer to the table below. Each row represents an upload recommendation, but is not a requirement. All uploads are processed for optimization across multiple platforms.

Orientation

Width

Height

Video Bitrate

Audio Bitrate

Landscape

1280

720

2048K

128K

Landscape

640

360

768K

64K

Landscape

320

180

256K

64K

Portrait

640

640

1024K

96K

Portrait

480

480

768K

64K

Portrait

240

240

256K

64K


Adding a Twitter account to the CMP

 

The following steps detail how to publish to your Twitter account within the CMP:

  1. Navigate to your social settings page in the CMP

  2. Click Add Twitter Account



  3. On the authorization popup, press "Authorize app"


Creating a Workflow for publishing social content

You likely already have workflows that include social posts. These same workflows can be used to publish content to Twitter. However, if you want to create a Twitter-specific workflow then read the walkthrough for creating workflows.

Posting Videos to Twitter

First, create a task through a workflow that has social shares. A social shares section will be in the task with all channels listed. Click the Twitter Icon and select the handle to which you would like to publish. 

Then select the video icon to add a video.

Then, select "My Videos" and select a video:




Once the video loads, click "Share"

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