Glossary of CMP Terms

    • CMP: Content Marketing Platform

 

    • Campaign: The Content Marketing Platform's Campaigns are used to differentiate between projects. Each campaign has its own distinct user and team permissions, analytics, and topics. Although campaigns are separate projects, they can still run concurrently - they’re distinguished by color in the calendar.

 

    • Workflow: A workflow is a pre-determined process path specific to each task which automatically notifies the person responsible for each function when the prior step has been completed. You can assign a workflow to each type of task (writing, publishing, social post or a generic task) based on what’s needed from each team to complete it successfully. Workflows ensure that no step is missed along the way because it’s assigned to a person or team, who must complete it before you can move on. For example, a content creation task’s workflow might start with the content creation team who write an article, then on to an editor for a second look, followed by the marketing team to ensure the copy is on brand, followed by the legal team for compliance check.

 

    • User: Users are all of the people who will be contributing to the work taking place within the CMP. Users have different permissions depending on their role.

 

    • Dashboard: The Dashboard is the Content Marketing Platform's cockpit, allowing you to see what’s going on with your content marketing efforts at a glance. See what’s coming up on the calendar, as well as analytics for each campaign you have permission to view.

 

    • Alerts (tasks): Both upcoming and overdue tasks are displayed in the Alerts panel, which can be accessed by clicking the inbox button at the bottom in the left hand rail. You’ll be able to view your own tasks as well as your teammates’. Whenever you or a team you’re in is responsible for the next step in a task’s workflow, you’ll be notified, both through the tasks pane and via email.

 

    • Tasks

        • Generic Task: A generic task is any assignment that falls outside of the three specific types of tasks (social post, writing assignment, publishing task).

           

        • Publishing Task: Licensing and publishing an individual piece of NewsCred content on your CMS.


        • Social Post: Any task which involves publishing to the social channels that CMP supports. (Facebook, Twitter, LinkedIn).


      • Writing Assignment: Any task related to publishing a writing assignment. An example is if you need a story written by a NewsRoom writer, a staff member, or freelancer.

 

    • Event: A period of time on the calendar that is worth noting. This could be an industry event, such as SXSW, or a colleague’s vacation. Each event is assigned to an individual campaign.

 

    • Assets

        • Stories: Any articles you create or license can be found here.


        • Images: Images you have uploaded or licensed can be found here.


      • Feeds: A collection of articles based on sources or articles that you’ve selected, licensed and published.

 

    • Connected Accounts: Allows you to automatically sync your CMP instance with LinkedIn, Facebook, and Twitter for seamless distribution to those channels.

 

    • Content Explorer: The Content Explorer is where you go to turn on NewsCred’s content faucet. The Explorer will automatically populate with the topics you’ve selected for each campaign and shows all of your campaigns as well as their associated topics.

 

    • Topics: A topic refers to a named cluster of article subjects identified by our NLP (Natural Language Processing) algorithm - whether it’s Joe Biden, Big Data or Diwali, all our content is tagged with multiple topics to make it easy for you to surface the most relevant content for your audience. Some clients want topics that are even more specific than those our machine learning processes can identify - in that case, just let us know and we’ll build out exactly the topics you’re looking for.

 

    • Site: A site refers to a blog or news site powered by the Newscred CMS. Using the Newscred CMS means you can take full advantage of CMP’s social posting and analytics functions. If you’re using your own CMS, you’re probably looking for a feed.

 

    • Feed: Use feeds to output your content in a structured format that a CMS such as Wordpress can understand. CMP supports JSON and XML feed outputs.

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