Scroll Depth measures how far users are scrolling on a page. It monitors, 10%, 20%, 30%, 40%, 50%, 60%, 70%, 80%, 90% and 100% scroll points. Customers can better understand how readers are interacting with their content and inform them where they are typically dropping off. Knowing where they drop off can be seen as an opportunity insert a call-to-action (CTA) in that area to keep the reader engaged.
Additional metrics that we included around content are:
- Word Count - is the total # of words in the article
- Read Time - Estimated read time is based on total word count, excluding images. The average reading speed for an adult is 275 WPM.
- Average Scroll Depth of articles with similar length - is calculated based on all-time data of articles within 100 words of similar length.
Where can I find these metrics?
Users can find these metrics under the Content Tab of their Analytics section:
Users can also view the video metrics by article as seen below:
Why is this important?
The value proposition for NewsCred is that we have added another metric to measure true user engagement on content. In addition to Pageviews and Engaged Time, Scroll Depth is another proxy for engagement. A quick insight when looking at Scroll Depth as a standalone metric is the further people scroll ("read") the more they wanted to consume and engage with your content. Reading is spending time to enjoy, learn, and engage with content. Looking at Scroll Depth and Engaged time together, we can see exactly how much and how long users are reading.