What is it?
NewsCred now has the ability to track video metrics from YouTube players that are on our customers content hub. If you'd like to read more about how to do this in Google Tag Manager (GTM), click here. Below are the metrics that we track:
- Video Quartiles
- 25% Video Playback - Number of times that a video plays to 25% of its length.
- 50% Video Playback - Number of times that a video plays to the middle of its view length.
- 75% Video Playback - Number of times that a video plays to 75% of its length.
- 100% Video Playback - Number of times that a video plays to its completion
Where can I find these metrics?
Users can find these metrics under the Actions Tab of their Analytics section:
Users can also view the video metrics by article as seen below:
Why is this important?
The value proposition for NewsCred is that we are able to provide video analytics along with our robust offering around article analytics. As more of our customers and prospects start investing in their digital video assets, NewsCred will be prepared to meet their analytic needs from a multi-media standpoint.
If you have any questions about video analytics, please reach out to customer support at firstname.lastname@example.org.