This document introduces one of our new product updates called Labels, and how to set up, apply, and view these Labels.
With content Labels, you now have the ability to evaluate how one category of content performs over another. This better understanding of what’s working at a more granular level helps drive future planning, promotion, and focus areas.
Currently, there are 4 types of Labels available in CMP: Content Format, Content Pillar, Journey Stage, and Target Audience.
How to Set Up Labels
You can set up Labels by going to Settings > Strategy. On the Strategy page you'll find the “Labels” section located under the "SEO Keywords" section.
To add or edit the options for these Labels, expand the accordion drawers, click “Add New Option” to add options, or you can remove an option by clicking the "x" icon.
Remember to save the options by hitting the green “Save Field” button.
How to Apply Labels
In order for labels to work for analytic insights, you need to add Labels for each piece of your content. In task detail page, you’ll find “Labels” above “Custom Fields.”
With Labels, you can either type and search the suitable options or select them directly from the dropdown menu. If you are not seeing a dropdown menu with a specific Labels, make sure the options are correctly set up in Settings.
How to Access Labels Analytics
To view how well your content is performing with your content Labels, click on the Analytics button on the left-hand side of the navigation bar.
On the Analytics page, you’ll find defined Labels shown in the filter panel on the left. Select the options and click “Apply Filters” to see the performance.
You can also use the data table below the graph to dive deeper into the Labels.
Please note that there is no limitation to the number of label types or label options a user can define in CMP. However, users may want to consider how an increased volume of label types and label options impacts administration and user experience when administering and/or adding to forms in CMP form (e.g. workflows, pitch requests, etc.)
If you have existing custom fields match these 4 types ofLabels, we can help you migrate your old content, just contact firstname.lastname@example.org!